posted 2007/02/05 at 21:10
I've never been one for watching the Super Bowl for the commercials, since I figure that I'll see the good ones a million times in the next few weeks. (Not to mention the not-so-good ones ...) Well, last night while I was watching cute little puppies romp, Snickers decided to get a joke out of two guys kissing.
That's not the worst part, though; as the article points out, Snickers originally had posted a Website for the commercial that showed NFL players reacting in disgust at the kiss. Then Snickers offered three alternate endings for the commercial, with people asked to vote for the best ending, which would then be shown during the Daytona 500. One of the proposed endings featured the two men trying to kill themselves afterwards; another showed the two beating up each other.
I honestly can't say that a major company doing something like this is totally unexpected, especially given how the Super Bowl is already awash in unabashed displays of testosterone. It doesn't make things any easier to deal with, though, and even with Snickers pulling the Website, I'm still really peeved off at this. Don't even get me started on public and government reaction to this commercial versus the reaction to Janet Jackson's nipple a few years ago.
copyright © 2008 Sean Shannon